Imagery has always been about pushing the boundaries of the status quo and winemaking tradition. The Estate sought to develop a new tier that captured the spirit and taste profile of a younger, more adventurous wine drinker. To support these new innovation efforts, consulting services provided included: new brand positioning + storytelling design, consumer trend research, content strategy, creative direction, and social media strategy + development. Since Launch, Imagery California has won distribution nationally within major retail channels and on-premise accounts

Innovation Brand Positioning Copywriting + Storytelling Consumer Trend Research Content Strategy Creative Direction