About I lead brand strategy and innovation for emerging lifestyle brands across food, beverage, and hospitality. Guided by curiosity—not convention—I collaborate with boundary-pushing brands that dare to be different, adding genuine value (not noise) to culture. While others chase trends, I’m in it for the soul.
I’m most passionate about building immersive brand experiences that foster connection, awaken the senses, and spark joy. My favorite “more of this, please” moments happen at the table—so let’s gather ’round. I’d love to clink glasses, swap stories, and stir up something ripe for the taking, together.
Creative Focus Areas Brand Strategy · Brand Innovation · Brand Storytelling & Messaging · Positioning · Research & Cultural Insight · Campaign Development · Creative Direction · Production
Featured Brand Work
Hospitality & Experience
Auric House, Hotel Joaquin, Korakia Pensione, Lone Mountain Ranch, Parlor Hotel & Residency, Field Blend Wine & Bottle Shop
Wine & Beverage
Benziger Family Winery, Imagery Estate Winery, Cupcake Vineyards, AVA Grace Wine, Love Noir Wine
Consumer & Lifestyle
Saint Jane Beauty, Sephora, We Are Confidants, Bluejay Electric Bikes, Full Sun Cannabis
Let’s Connect +1 (510) 850.7373 parish.katelyn@gmail.com
These are a few of my favorite things: first sips, storied spaces, lingering table talk, #lmao, intimate gatherings, listening sessions, serendipity, long-form’ing, beauty-dwelling, hell yes’s, neighborhood culture, coffee ritual, feeling it all, departure gates.